Australian Dairy Plan Key Directions Statement highlights commitments for transformational change

A Key Directions Statement released today by partner organisations of the Australian Dairy Plan highlights five commitments for delivering transformational change and a more profitable, united and confident industry.

These commitments will form the basis of the draft Australian Dairy Plan report due to be published at the end of November 2019. This draft report will include specific initiatives supporting the delivery of the plan and opportunities for growth. There will be further industry consultation before the final Australian Dairy Plan is released by the end of February 2020.

Our commitments to transforming the dairy industry together,

  1. We will reform our dairy industry structures and how we work together to create a more cohesive dairy industry and a more influential advocacy voice.

  2. We will attract and support new entrants and investment to build industry capacity. 

  3. We will increase our effort in marketing and promotion to build greater levels of trust with consumers and to improve the value of dairy products.

  4. We will intensify the focus on farm business management skills to improve farm and supply chain profitability. 

  5. We will restore trust and transparency between farmers, processors and retailers  to improve supply chain profitability and better manage volatility and risks. 

Since launching earlier this year, the Australian Dairy Plan has organised a nationwide engagement exercise involving over 1,500 people and a national workshop attended by 130 delegates representing all parts of the dairy supply chain, published an in-depth Australian Dairy Situation Analysis report and created a Joint Transition Team to examine options for change to industry structures and advocacy arrangements.

Australian Dairy Plan Independent Chair John Brumby said:

“This Key Directions Statement represents the next step in the development of the Australian Dairy Plan. It is not intended to spell out specific initiatives or recommended policies – rather, it identifies the key directions and commitments that provide the structure for the final Australian Dairy Plan.

“Despite the intense pressures facing many farmers, there are good reasons for the industry to be positive over the medium term. Dairy consumption in Australia is the strongest in the world, and there are significant opportunities to supply international markets. Many family farmers are looking to expand and there is a growing pool of global capital looking for investment opportunities.

“Many of the issues facing the dairy industry are long standing and well known. The unique features of this plan which give it a greater chance of success are the collaboration and commitment of industry organisations to implement change, the unprecedented level of industry engagement, and the focus on building a strong and positive industry culture.”

Further information can be found on the Australian Dairy Plan website

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